ADVANCED WELLBEING RESEARCH CENTRE (AWRC)

Advanced Wellbeing Research Centre (AWRC) is set to become the most advanced research and development centre for physical activity in the world.

Governments, employers and individuals around the world invest incalculable sums in treating the consequence of the ageing population. Through our Advanced Wellbeing Research Centre (AWRC), South Yorkshire will become renowned for wellness, for prevention of health issues and the prolonging of our quality of life.

The AWRC harnesses multi-disciplinary research and industry expertise, bringing together designers, digital technologists, charities and the local community, for the common purpose of undertaking research and co-designing new technologies, products and services that advance healthcare delivery and help people move. Its vision is:

• To lead in research and innovation that increases physical activity to prevent disease and helps people prepare for and recover from treatment quickly.

• To develop collaborative community, academic and industry partnerships that co-design products, interventions and services that assist people in initiating and maintaining physical activity.

• To create and test new technologies, digital innovations, services and products that lead to improvements in the social, behavioural and environmental determinants of health as well as healthcare services.

South Yorkshire also has one of the UK’s largest concentrations of orthopaedic and medical device companies, making it a lead in medical diagnostics. The region provides exceptional access to clinical trials, research collaboration and new product development, with strengths in advanced wound care, orthopaedics, surgical instruments and medical equipment. The AWRC is seeking international partners to collaborate on health and well-being project to help to solve global healthcare challenges.

The AWRC, which forms the centrepiece of the Sheffield Olympic Legacy Park, is dedicated to improving the health and wellbeing of the population through innovations that help people move. Its mission is to prevent and treat chronic disease through co-designed research into physical activity – whilst also attracting new jobs and investment to the region.

The Centre is supported by a number of strategic partners including; Canon Medical Systems, Westfield Health, EXOS, the National Centre for Sport and Exercise Medicine in Sheffield, Sheffield Children’s Hospital Charity, Ingesport and parkrun. These partnerships provide cutting edge equipment and technology, expertise in the health and wellbeing sector and research and development opportunities