//Excellence of Sheffield City Region showcased in London

Published 7th December 2017 at 12:04pm

Delegates from Sheffield City Region met potential investment partners from across the country at an exclusive event held at the McLaren London retailer in Knightsbridge yesterday (Wednesday 6 December).

The aim of the event was to form, develop and strengthen relationships with key institutional investors and fund managers as the city region drives forwards its bold new Trade and Investment Strategy.

McLaren was chosen as a location for the event as the automotive company is due to open a new production centre in Rotherham next year to produce the carbon fibre chassis that is at the heart of every one of its sportscars and supercars.

This was the first investor engagement event of its kind for the city region. Four such events are set to be run each year, and the next will be held in Cannes on Wednesday 14 March 2018, during MIPIM.

Guests at last night’s invitation-only event included representatives from major national and international organisations, who heard from speakers including Sir Nigel Knowles, chairman of the Sheffield City Region (SCR) Local Enterprise Partnership (LEP), Mark Jackson from Scarborough Group International and Alan Foster, Executive Director of Infrastructure Projects at McLaren Automotive, now the largest part of the combined McLaren Group.

Sir Nigel said: “Sheffield City Region has a unique role to help create new businesses, support the growth of existing ones, and inspire and attract business from across the world like McLaren Automotive to come to the region. This event in London showcased our excellence in sectors such as advanced manufacturing, health technology and rail, as well as demonstrating our ‘let’s get it done’ work ethic and our straightforward, practical approach.

“This is an exciting time for trade and investment in Sheffield City Region, having recently hosted the Horasis China Meeting, been a major part of a trade mission to Poland and drafted our new Inclusive Industrial Strategy. We are also actively forging new trade relationships with markets including China and India.

“Last night I was pleased to meet with new potential investment partners and tell them more about the opportunities we have here in the region. Lots of interesting conversations were had, and I sincerely hope that these evolve into longer-term developments.”

Sheffield City Region was privileged to use the prestigious Knightsbridge showroom of its investment partner McLaren for the event.

McLaren’s choice of location is further proof that the city region’s capabilities are up there with the best in the world. Their decision was the culmination of long-term conversations with key local stakeholders and shows that the super-connected city region is a place that lives up to its enviable reputation as straightforward, practical and business-focused.

Sheffield City Region’s trade and investment strategy was agreed at the first meeting of the new Trade and Investment Advisory Board last week.

The strategy focuses on priority sectors where the region has distinctive specialisms and capabilities. These are principally around advanced manufacturing and engineering, where the city region has already seen huge investment from world-leading companies including McLaren and Boeing.

It also aims to raise the profile of export and simplify the export support landscape, to make it easier for businesses to access products and services, while providing greater support to companies in the city region’s internationally competitive sectors.

Target markets, will be both within the EU and outside it, to align with the city region’s priority sectors and diversify our international portfolio. These markets include northern Europe, north America, China, India and the Gulf.

Relationships with India were strengthened at a meeting at the India High Commission, which also took places yesterday (Wednesday). Meanwhile, the city region shares a strong history of heritage and resilience with China, and a programme of events to further relationships with Chinese businesses, including networking events, seminars and a trade mission, is ongoing.

Last night’s event was the first event as part of the run-up to the 2018 MIPIM real estate conference in Cannes, to which Sheffield City Region will be taking its biggest ever private and public sector delegation.

MIPIM is where business deals get done, and where city region leaders and businesses can meet thousands of potential investors in the space of just a few days. Next year’s event runs from Tuesday 13 March to Friday 16 March 2018, and is set to welcome more than 24,000 participants from 100 countries.

Organisations wanting to be a part of Sheffield City Region’s MIPIM delegation, or those wanting to attend the investor engagement event taking place on 14 March, should contact Nici Pickering on 0750 0027732 or email nici.pickering@sheffieldcityregion.org.uk