City Region firm wins highest accolade

Published 25th April 2016 at 1:41pm

Sheffield’s The Floow has gained the 2016 Queen’s Award for Enterprise in the Innovation category – the UK’s highest accolade for business.

The Floow is a telematics company working with leading insurers across the world. It operates on the convergence of mobile technologies, large scale data mining, and psychology applied to driver behaviour.

The Queen’s Award comes just months after it received the coveted Prince Michael International Road Safety Award. This was for the impact of its technology in influencing driver behaviour. The firm worked in partnership with the UK’s largest insurer, Direct Line Group.

The business has also built a reputation for excellence in derivative uses of telematics data. For example it works in partnership with the University of Sheffield, and in coordination with the European Space Agency, to provide insights into air pollution in South Yorkshire.

The company is one of the driving forces behind Move UK. This is a £5.5million project to establish the UK as the world leader in driverless car technology. The Floow works alongside Bosch, JaguarLand Rover, the Transport Research Laboratory, Direct Line and the London Borough of Greenwich.

Mark Robson, Regional director for UK Trade & Investment (UKTI) Yorkshire and the Humber, said: “The winning of a Queens Award for Innovation is the ultimate accolade for any business and in particular for a genuinely pioneering concern such as The Floow which uses its recruitment of renowned specialists from key scientific disciplines to help to secure its success in a rising number of export markets.”

Published Monday 25 April 2016